Zipping along on Facebook

I’m a big fan of ZipCar mainly for their great customer service. (Previous post) However, I’ve been engaging more with their social media efforts recently, and wanted to commend them for their creative use of Facebook’s new feature: timeline for branded pages. A few pages have already gained some attention like the Manchester United and Livestrong pages, and ZipCar has followed suite by creating an engaging and humorous page.

For example, ZipCar claims it was founded in the year 1000 “with only one vehicle and a dream. The ZipHorse.” Additionally, in 1254, Shakespeare’s editor supposedly cut his piece “A Zipster in Venice” and changed the name. In 1492, Columbus used a ZipCar to sail the ocean blue, and after getting lost, he discovered America.

After a few hundred years of more jokes, ZipCar added when the company was founded to the timeline. And since joining Facebook in 2009, they’ve posted pictures and videos of cars and from users, and have consistently created conversations on their page. Recently, they’ve been running the Ziptrip of the Week contest where users can vote on the best picture submitted by a driver using a ZipCar.

Good job, ZipCar. You not only keep me a satisfied customer, you also encourage me to engage with your brand both on and offline. Keep up the good work and can’t wait to see what you do next. (Pinterest? We’ll see.)